Marketing Program | Franciscan University of Steubenville

Marketing

The curriculum is designed to provide a broad working knowledge of the theory and practice ofmarketing management. Among the courses offered are Principles of Marketing, Sales Management,Advertising, Market Research, and Retail Management.

In addition to required courses in Business, Accounting, and Economics, students have theopportunity to select courses in the social sciences, physical sciences, and the humanities.

Sample Program | Course Descriptions

FIRST YEAR

First Semester	Second Semester
Introduction to Business	Principles of Marketing
Finite Math	Applied Calculus
Humanities Core(History)	Humanities Core
Natural Science Core	Natural Science Core
Communications Core	Elective

SECOND YEAR

First Semester	Second Semester
Intro to Accounting I	Intro to Accounting II
Principles of Economics I (Macro)	Principles of Economics II (Micro)
Elem. Business Statistics I	Elem. Business Statistics II
Theology Core	Theology Core
Humanities Core (Philosophy)	Humanities Core
Elective

THIRD YEAR

First Semester	Second Semester
Business Law I	Business Law II
Organization and Management	Sales Management
Labor Economics	Money and Banking
Humanities Core	Elective
Elective	Elective

FOURTH YEAR

First Semester	Second Semester
Advertising Management	Business Problems
Retail Management	Marketing Research
Global Marketing	Thesis
Elective	Elective
Elective	Elective
	Elective

Meet the Faculty

Dr. Michael Welker, chair
Dr. Thomas Kelly
Prof. Albert Macre
Prof. Donald Materniak, CPA (N.J.), CFP,
Dr. Robert McDonald
Prof. Jeffrey Rankin
Professor Dr. Tilman Ruesch
Prof. Thomas Wilson J.D.
Prof. Peter Zanetich, PE, Ret.
Prof. Joseph Zoric, Director, MBA program

Department of Accounting, Business Administration, and Economics

Marketing

Sample Program | Course Descriptions

Meet the Faculty