• Department of Accounting,  Business Administration, and Economics

  • Business Courses

    BUS 101

    INTRODUCTION TO BUSINESS familiarizes the beginning business student withthe organization, structure, and operations of the various forms of business enterprisealong with problems of planning, controlling, and integrating the major functions ofbusiness.

    3 credit hours

    BUS 102

    PRINCIPLES OF MARKETING offers the student a general understanding ofmarketing concepts as related to our economic system and market environment.Emphasis is placed upon principles, trends, and applications in decision makingactivities. 

    3 credit hours

    BUS 205

    BUSINESS LAW s a survey of business law, topics included are anintroduction to law, torts, criminal law, contracts, sales, real and personal property,ownership and transfer, bailments and insurance.

    3 credit hours

    BUS 206

    BUSINESS LAW II is a survey of business law, topics include agency,partnership, commercial paper, negotiable instruments, business organizations,corporations, bankruptcy, suretyship and governmental regulations.

    3 credits each semester

    BUS 215

    BUSINESS ANALYSIS presents the range of skills, methods, and tools deployedin planning, monitoring, analysis, using statistics, data mining and business modeling,explore data and the results of analysis and communication of business problems andsolutions. Emphasis is on a problem-solution format to explore data analysis optionsand to cover best practices for delivering solutions in Excel. Students will learn toperform in-depth data analysis via pivot tables and reports, use data visualization topresent data and tell impactful stories to audiences, scale to massive data volumes, anddeliver analytical insights to organizations. 

    Prerequisite:  Prerequisite: ECO 212    

    3 credit hours

    BUS 301

    PRINCIPLES OF HUMAN RESOURCES MANAGEMENT examines the mainconcerns in personnel administration, sound personnel policies, and procedures. Amongthe topics presented are the personnel management system, meeting human resourcesrequirements, developing effectiveness in human resources, creating a productive workenvironment, and providing compensation and security.

    Prerequisite: Junior standing    

    3 credit hours

    BUS 305

    LABOR RELATIONS presents the development of the union movement; therelationship between management and unions and their varying approaches tocollective bargaining; the issues in collective bargaining; public policy toward laborrelations; administration and interpretation of union contracts; and the settlement oflabor disputes. 

    3 credit hours

    BUS 307

    PRINCIPLES OF ORGANIZATION AND MANAGEMENT investigates the basicfunctions of management (planning, organizing, directing, and controlling) to provide acomprehensive familiarity with managerial literature, style, principles, and practices. Italso encompasses evaluation of line, functional and line, and staff organizations, alongwith traditional and contemporary perspectives of management functions withemphasis on the systems approach.

     Prerequisite: Junior standing    

    3 credit hours

    BUS 308

    QUANTITATIVE (MANAGEMENT) DECISION MAKING details basic principles underlying all types of selling and negotiating, together with the practical application of these principles. Principles and practices in planning, organizing, and controlling a sales force are also studied.

    Prerequisites: ECO 212    

    3 credit hours

    BUS 309

    SALES MANAGEMENT* examines the field of integrated marketing communications. Decision making done by advertising managers in a firm with broader marketing management is stressed.

    Prerequisite: BUS 102   

    3 credit hours

    BUS 311

    BUYER BEHAVIOR analyzes basic understanding of buyer decision-making processes and psychological, sociological, and cultural factors that influence these processes. This provides a basis for marketing decisions leading to buyer satisfaction.

    Prerequisite: BUS 102        

    3 credit hours

    BUS 315

    INTEGRATED MARKETING COMMUNICATIONS examines the field ofmarketing communications, with emphasis on optimal decision-making by marketingmanagers related to problem-solving situations in advertising, public relations, branding,promotions, incentives, and social media.

    Prerequisite: BUS 102    

    3 credit hours

    BUS 344

    FIELD EXPERIENCES IN INTERNATIONAL BUSINESS seeks to enhance thestudent experience in the semester abroad by facilitating informed cultural awareness,enhancing appreciation of European business practices, and advancing student engagement with faculty and professionals in European businesses and governmental agencies. 

    Co-requisite with BUS 355, 357, and 358    

    3 credit hours

    BUS 350

    INTERNATIONAL BUSINESS is an introduction to the field of internationalBusiness. It will provide an overview of the interrelationships of global businessoperations and provide the general framework of international business including thecultural, political, social, legal and economic aspects of conducting business on a globalscale.

    3 credit hours

    BUS 355

    INTERNATIONAL ECONOMIC SYSTEMS explores the macroeconomics of theglobal business environment, examines the factors affecting capital accumulation andeconomic growth and development, and considers international balance of payments,the effect that national business cycles have on international business relationships,currency exchange rate movements and their effect on international consumption,investment and unemployment rates.

    Prerequisites: ECO 201; Corequisite: BUS 344    

    3 credit hours

    BUS 357

    CULTURAL ENVIRONMENT OF BUSINESS addresses who is a European andlooks at both past and current cultural crises and fears. Emphasizes sensitivity to ethnicdifferences and promotes leadership in creating a cultural synergy and development ofbest practices for managing diversity in the global work culture.

    Co-requisite: BUS 344    

    3 credit hours

    BUS 358

    INTERNATIONAL MANAGEMENT focuses on strategies for motivating, leading,and communicating with people across different countries and cultures. Emphasizes aglobal perspective on hiring, training and developing employees, dealing withinternational labor unions and building an effective global workforce.

    Prerequisites: Junior standing – Co-requisite: BUS 344    

    3 credit hours

    BUS 400

    INTERNSHIP is a work-experience opportunity with the purpose of expandingeducation by applying accumulated knowledge in business administration. Theavailability of internships is limited to upper-level students, normally juniors and seniorswith a 3.0 quality point average. Students are approved individually by the academicdepartment. A contract can be obtained from the Career Services Office. Internshipscount as general electives.

    Prerequisite: Business senior standing and permission ofchairman. Internships must be preapproved 

    1-6 credit hours

    BUS 404

    INDUSTRIAL MANAGEMENT seeks to provide an understanding of thosemanagerial concepts and quantitative tools required in the design, operation, andcontrol of production systems. Management, capacities, layouts, project control, jobdesign, performance standards, forecasting, inventory, quality, and approaches tochange are considered.

    Prerequisites: BUS 101 and MTH 156    

    3 credit hours

    BUS 407

    CORPORATION FINANCE focuses on the principles and practices of financingthe corporate form of business. Students will learn how to analyze corporate financialneeds and gain an understanding of the methods of capital formation.

    Prerequisites: Junior standing and ACC 204-205    

    3 credit hours

    BUS 408

    INVESTMENTS is an introductory course dealing with financial securities,investment principles, operation of securities markets, and the selection process forvarious investments. The purpose of the course, in the context of portfoliomanagement, is to give students insight into the suitability of financial securities andbasic evaluative techniques.

    Prerequisite: Junior standing    

    3 credit hours

    BUS 409

    MANAGERIAL ACCOUNTING is a study of techniques involved in the gathering,recording, and interpretation of accounting and statistical data used in the solution ofinternal management problems. The use of cost data and the interpretation of costreports, measurement of managerial control, establishment of operating and financialstandards, and construction, analysis, and interpretations of reports are analyzed. 

    (Cross-listed with ACC 409) Prerequisites: ACC 204-205    

    3 credit hours

    BUS 413

    BUSINESS AND SOCIETY explores the relationship between the business firmand its social responsibilities to both the public and private sectors. Among the concernspresented are strategic management and social responsiveness, human investment,consumer welfare, ecology, corporate governances, and multi-nationals.

    Prerequisite: Senior standing 

    3 credit hours

    BUS 414

    MARKETING RESEARCH is an introduction to research methods andapplications. Techniques involved in collection, tabulation, and analysis of marketinginformation are presented.

    Prerequisites: BUS 102 and ECO 212    

    3 credit hours

    BUS 415

    PUBLIC FINANCE* examines the fundamental principles of governmentfinance. This course examines four central questions: (1) When should governmentintervene in the economy, (2) How might government intervene, (3) What is the effectof interventions, and (4) Why do governments choose to intervene in the ways that theydo?

    Prerequisites: ECO 201-202    

    3 credit hours

    BUS 417

    RETAIL MANAGEMENT examines the basic principles of retail storemanagement, sales promotion, store location, selection and training of personnel,handling of merchandise, budgeting, control, and selling techniques.

    Prerequisite: BUS 102    

    3 credit hours

    BUS 418

    GLOBAL MARKETING presents an overview of issues encountered byenterprises as they establish and maintain linkups with end users of their products andservices. Screening international marketing opportunities, analyzing buyers in differentcultural and political contexts, conducting research, and sustaining flows of product,two-way information, and customer service are crucial in today’s global marketingenvironment. Strategies, control relationships, and key functions performed areconsidered.

    Prerequisites: BUS 101-102    

    3 credit hours

    BUS 420

    STRATEGIC MANAGEMENT o succeed, managers must develop the resourcesand capabilities needed to gain and sustain advantage in competitive markets. Thiscourse introduces the concept of strategic management through case analyses andconsiders the basic direction and goals of an organization, the environment (social, political, technological, economic and global factors), industry and market structure, andorganizational strengths and weaknesses. The emphasis is on the development andsuccessful implementation of strategy in different types of firms across industries. Thiscapstone course requires development of a strategic plan as a demonstration ofmastery.

    Prerequisite: Senior standing    

    3 credit hours

    BUS 427

    INTERMEDIATE CORPORATION FINANCE continues the study of capitalformation with an emphasis on management problems related to corporate structure,cost of capital, and short-term financial planning and management, including cash,liquidity, credit, and inventory management.

    Prerequisite: BUS 407 

    3 credit hours

    BUS 428

    SELECTED ISSUES IN FINANCE In this course, finance students consider in-depth a specific topic or area of finance such as portfolio analysis, options and futuresmarkets, financial policy, cost control and analysis, financial reporting issues, principlesof insurance, or other current financial problems/topics. This course can be taken morethan once since its content will vary.

    Prerequisite: Permission of department    

    3 credit hours

    BUS 434

    SENIOR THESIS is required of all students majoring in Business Administration.Guidance and supervision on individual research work will be provided by members ofthe department. For a description of the economics courses, see the catalog section designated for economics. 

    1 credit hour

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