Marketing Courses


BUS 101

INTRODUCTION TO BUSINESS familiarizes the beginning
business student with the organization, structure, and operations of the
various forms of business enterprise along with problems of planning,
controlling, and integrating the major functions of business.
3 credit hours


BUS 102

PRINCIPLES OF MARKETING offers the student a general
understanding of marketing concepts as related to our economic system
and market environment. Emphasis is placed upon principles, trends, and
applications in decision making activities.
3 credit hours


BUS 205

BUSINESS LAW I is a survey of business law. Topics
included are an introduction to law, torts, criminal law, contracts,
sales, real and personal property, ownership and transfer, bailments,
and insurance.
3 credit hours


BUS 206

BUSINESS LAW II is a survey of business law. Topics
include agency, partnership, commercial paper, negotiable instruments,
business organizations, corporations, bankruptcy, suretyship, and
governmental regulations.
3 credits hours


BUS 215

BUSINESS ANALYSIS presents the range of skills,
methods, and tools deployed in planning, monitoring, analysis, using
statistics, data mining and business modeling, exploring data, and the
results of analysis and communication of business problems and
solutions. Emphasis is on a problem-solution format to explore data
analysis options and to cover best practices for delivering solutions in
Excel. Students will learn to perform in-depth data analysis via pivot
tables and reports, use data visualization to present data and tell
impactful stories to audiences, scale to massive data volumes, and
deliver analytical insights to organizations.
Prerequisite: ECO 212
3 credit hours


BUS 301

the main concerns in personnel administration, sound personnel policies,
and procedures. Among the topics presented are the personnel management
system, meeting human resources requirements, developing effectiveness
in human resources, creating a productive work environment, and
providing compensation and security.
Prerequisite: Junior standing
3 credit hours


BUS 305

LABOR RELATIONS presents the development of the
union movement; the relationship between management and unions and their
varying approaches to collective bargaining; the issues in collective
bargaining; public policy toward labor relations; administration and
interpretation of union contracts; and the settlement of labor disputes.
3 credit hours


BUS 307

investigates the basic functions of management (planning, organizing,
directing, and controlling) to provide a comprehensive familiarity with
managerial literature, style, principles, and practices. It also
encompasses evaluation of line, functional and line, and staff
organizations, along with traditional and contemporary perspectives of
management functions with emphasis on the systems approach.
Prerequisite: Junior standing
3 credit hours


BUS 308

mathematical and statistical approach to prototype decisions in business
and economics. This provides a conceptual understanding of the role
management science plays in the decision-making process. Resource
allocation, queuing, competitive situations, and scheduling are
considered. Some quantitative methodologies studied are linear and other
mathematical programming, decision theory, and Markov analysis.
Prerequisite: ECO 212
3 credit hours


BUS 309

SALES MANAGEMENT* details basic principles
underlying all types of selling and negotiating, together with the
practical application of these principles. Principles and practices in
planning, organizing, and controlling a sales force are also studied.
Prerequisite: BUS 102
3 credit hours


BUS 311

BUYER BEHAVIOR analyzes basic understanding of buyer
decision-making processes and psychological, sociological, and cultural
factors that influence these processes. This provides a basis for
marketing decisions leading to buyer satisfaction.
Prerequisite: BUS 102
3 credit hours


BUS 315

field of marketing communications, with emphasis on optimal decision
making by marketing managers related to problem-solving situations in
advertising, public relations, branding, promotions, incentives, and
social media.
Prerequisite: BUS 102
3 credit hours


BUS 344

enhance the student experience in the semester abroad by facilitating
informed cultural awareness, enhancing appreciation of European business
practices, and advancing student engagement with faculty and
professionals in European businesses and governmental agencies.
Co-requisite with BUS 355, 357, and 358
3 credit hours


BUS 350

INTERNATIONAL BUSINESS is an introduction to the
field of international business. It will provide an overview of the
interrelationships of global business operations and provide the general
framework of international business including the cultural, political,
social, legal, and economic aspects of conducting business on a global
3 credit hours


BUS 355

macroeconomics of the global business environment, examines the factors
affecting capital accumulation and economic growth and development, and
considers international balance of payments, the effect that national
business cycles have on international business relationships, currency
exchange rate movements and their effect on international consumption,
investment, and unemployment rates.
Prerequisites: ECO 201; Co-requisite: BUS 344
3 credit hours


BUS 357

European and looks at both past and current cultural crises and fears.
The coourse emphasizes sensitivity to ethnic differences and promotes
leadership in creating a cultural synergy and development of best
practices for managing diversity in the global work culture.
Co-requisite: BUS 344
3 credit hours


BUS 358

INTERNATIONAL MANAGEMENT focuses on strategies for
motivating, leading, and communicating with people across different
countries and cultures. The course emphasizes a global perspective on
hiring, training and developing employees, dealing with international
labor unions, and building an effective global workforce.
Prerequisites: Junior standing; Co-requisite: BUS 344
3 credit hours


BUS 400

INTERNSHIP is a work-experience opportunity with the
purpose of expanding education by applying accumulated knowledge in
business administration. The availability of internships is limited to
upper-level students, normally juniors and seniors with a 3.0 quality
point average. Students are approved individually by the academic
department. A contract can be obtained from the Career Services Office.
Internships count as general electives.
Prerequisite: Business senior standing and permission of chairman. Internships must be preapproved.
1-6 credit hours


BUS 404

INDUSTRIAL MANAGEMENT seeks to provide an
understanding of those managerial concepts and quantitative tools
required in the design, operation, and control of production systems.
Management, capacities, layouts, project control, job design,
performance standards, forecasting, inventory, quality, and approaches
to change are considered.
Prerequisites: BUS 101 and MTH 156
3 credit hours


BUS 407

CORPORATION FINANCE focuses on the principles and
practices of financing the corporate form of business. Students will
learn how to analyze corporate financial needs and gain an understanding
of the methods of capital formation.
Prerequisites: Junior standing and ACC 204-205
3 credit hours


BUS 408

INVESTMENTS is an introductory course dealing with
financial securities, investment principles, operation of securities
markets, and the selection process for various investments. The purpose
of the course, in the context of portfolio management, is to give
students insight into the suitability of financial securities and basic
evaluative techniques.
Prerequisite: Junior standing
3 credit hours


BUS 409

MANAGERIAL ACCOUNTING is a study of techniques
involved in the gathering, recording, and interpretation of accounting
and statistical data used in the solution of internal management
problems. The use of cost data and the interpretation of cost reports,
measurement of managerial control, establishment of operating and
financial standards, and construction, analysis, and interpretations of
reports are analyzed.
(Cross-listed with ACC 409)
Prerequisites: ACC 204-205
3 credit hours


BUS 413

BUSINESS AND SOCIETY explores the relationship
between the business firm and its social responsibilities to both the
public and private sectors. Among the concerns presented are strategic
management and social responsiveness, human investment, consumer
welfare, ecology, corporate governances, and multinationals.
Prerequisite: Senior standing
3 credit hours


BUS 414

MARKETING RESEARCH is an introduction to research
methods and applications. Techniques involved in collection, tabulation,
and analysis of marketing information are presented.
Prerequisites: BUS 102 and ECO 212
3 credit hours


BUS 415

PUBLIC FINANCE* examines the fundamental principles
of government finance. This course examines four central questions: (1)
When should government intervene in the economy, (2) How might
government intervene, (3) What is the effect of interventions, and (4)
Why do governments choose to intervene in the ways that they do?
Prerequisites: ECO 201-202
3 credit hours


BUS 417

RETAIL MANAGEMENT examines the basic principles of
retail store management, sales promotion, store location, selection and
training of personnel, handling of merchandise, budgeting, control, and
selling techniques.
Prerequisite: BUS 102
3 credit hours


BUS 418

GLOBAL MARKETING presents an overview of issues
encountered by enterprises as they establish and maintain linkups with
end users of their products and services. Screening international
marketing opportunities, analyzing buyers in different cultural and
political contexts, conducting research, and sustaining flows of
product, two-way information, and customer service are crucial in
today’s global marketing environment. Strategies, control relationships,
and key functions performed are considered.
Prerequisites: BUS 101-102
3 credit hours


BUS 420

STRATEGIC MANAGEMENT To succeed, managers must
develop the resources and capabilities needed to gain and sustain
advantage in competitive markets. This course introduces the concept of
strategic management through case analyses and considers the basic
direction and goals of an organization, the environment (social,
political, technological, economic and global factors), industry and
market structure, and organizational strengths and weaknesses. The
emphasis is on the development and successful implementation of strategy
in different types of firms across industries. This capstone course
requires development of a strategic plan as a demonstration of mastery.
Prerequisite: Senior standing
3 credit hours


BUS 427

of capital formation with an emphasis on management problems related to
corporate structure, cost of capital, and short-term financial planning
and management, including cash, liquidity, credit, and inventory
Prerequisite: BUS 407
3 credit hours


BUS 428

SELECTED ISSUES IN FINANCE In this course, finance
students consider in depth a specific topic or area of finance such as
portfolio analysis, options and futures markets, financial policy, cost
control and analysis, financial reporting issues, principles of
insurance, or other current financial problems/topics. This course can
be taken more than once since its content will vary.
Prerequisite: Permission of department
3 credit hours


BUS 434

SENIOR THESIS is required of all students majoring
in business administration. Guidance and supervision on individual
research work will be provided by members of the department. For a
description of the economics courses, see the catalog section designated
for economics.
1 credit hour

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